Released on: July 15, 2008, 6:36 am

Press Release Author: Rich Leigh, 10 Yetis Public Relations Agency

Industry: Entertainment

Press Release Summary: 76% of the public "could not care less" about the upcoming
Beijing 2008 Olympics, and blame the "Credit Crunch" and "other things to worry
about" for their lack of enthusiasm, according to a recent survey of nearly 1,800
members of the public by a leading UK Sports Nutrition company.

Press Release Body: In a recent poll by a leading Sports Nutrition company, results
have shown that over three quarters of Brits are not only unexcited by the upcoming
Olympic Games, but also "could not care less", claiming that they would "prefer to
watch reality TV shows" such as Big Brother and X Factor or soaps such as
Eastenders.

76% of the public "could not care less" about the impending Beijing 2008 Olympic
Games, despite the fact that Britain will be hosting them in 2012.

Recent research by leading online Sports Nutrition company www.Myprotein.co.uk of
1,795 people has shown that the Beijing Olympic Games may have lost the attention of
the public.

23% of the public stated that they would prefer to watch Channel 4's Big Brother
rather than support British athletes, whilst 17% would prefer to watch ITV's X
Factor. Nearly a third, 30%, of those who stated that they "could not care less"
would "prefer to watch soaps" such as Eastenders and Coronation Street, with 16% and
14% of votes respectively.

51% of participants said that they have been more excited about them in previous
years, and over a third of people who responded negatively blame the credit crunch
and "other things to worry about" as reasons they are not so cheerful this year.

The research was intended to see whether Myprotein.co.uk saw any benefit in Olympic
related marketing. When asked 'How excited are you about this year's Olympic
Games?', only 21% of those polled claimed to be 'Very excited' or 'excited', whilst
3% claimed neutrality, being "neither excited nor unexcited".

The survey asked the same question relating to the 2012 Olympics which Britain is
hosting, and results were better, with 46% stating that they were 'excited' by the
prospect of the Games in the UK.

Oliver Cookson, Managing Director of www.Myprotein.co.uk said,

"It is obvious that the credit crunch has affected people's priorities, as proven by
the fact that over half of people claimed to have been more excited by previous
Games. I only hope that media attention around it will raise the public's spirits as
happened with Wimbledon, as our athletes could all do with the public's support,"

He continued,

"The fact that Brits are more excited about the 2012 Games says a lot about national
pride, but we still have to ensure that our athletes get there in the first place,
and that starts with continuing to develop talent through global events such as the
Beijing Games."

ENDS

For further information, to speak to any of the athletes mentioned or to interview
Oliver Cookson, MD of Myprotein.co.uk, please contact Rich Leigh of 10 Yetis Public
Relations Agency at rich@10yetis.co.uk or 01452 342 211.

EDITORS NOTES

. Myprotein.co.uk has featured in the likes of the Metro, The Telegraph, The Express
and on national radio.

. Myprotein.co.uk is Europe's leading UK based online manufacturer and supplier of
sports nutrition & health products.

. Myprotein.co.uk won the Growing Business Awards 'Young Company of the Year' 2007
award, and have reached the last 16 of the 2008 National Business Awards

. Myprotein.co.uk produces all products in-house and sell direct on the internet to
the end user, manufacturing to customer specification. 

. Myprotein.co.uk receives more than 6000 unique visits each day.

. Myprotein.co.uk has achieved a 250% turnover increase year on year since forming
four years ago.

. Myprotein.co.uk are proud sponsors of England's Strongest Man 2008.



Web Site: http://www.myprotein.co.uk

Contact Details: Rich Leigh, Accounts Manager,
10 Yetis Public Relations Agency
Great Western Road
Gloucester

rich@10yetis.co.uk - 01452 348 211